(https://tinylittlebusinesses.com/)
I came across this from a mail sent by the responsibility company.
I have never felt good about the “permission” marketing approach by which we offer a “lead magnet” and then immediately hit you over the head with a “buy now” campaign. And yet, it is what most "experts" teach and what most marketers do.
[...]
To sell, we will use a strategic marketing framework devised by a couple of smart fellows we have been following and learning from: André Chaperon and Shawn Twing.
And it seems that it is all based on Article: 1000 true fans - Kevin Kelly
1. Serve first
2. get paid (well) and earn financial freedom as a result.
They seem to be creators, who help others work in ’the 1000 true fans’ way. And I assume use their own marketing approach of serve first. So there should be some content that is free.