Model: people express who they are with symbols
January 19th, 2021
Well, I see myself as someone who <why>,
and it's important for me to surround myself with the people, products and brands
that prove to the outside world who I believe I am.
Biologically that's what happened.
(src: Book: Start With Why - Simon Sinek p63 )
Well, you see.
I see myself as someone who <why>.
And so it's very important for me to surround myself
with all the people and the products and the brands
to prove to the outside world who I am.
Because I am using these things to tell people who I am.
In an attempt to attract people who believe what I believe.
So that I can start to form strong bonds of trust.
Because my own survival depends on it.
It is a symbol of who I am.
Because Apple is
so clear about what they believe,
so disciplined in how they do it
and so consistent in what they do.
That symbol now serves as a representation of who I believe I am.
And if I surround myself with enough of these symbols.
And if I'm consistent enough, you'll know something about me.