Video: Digital Fluency: Connecting the Dots of…
December 3rd, 2020
Digital Fluency: Connecting the Dots of Digital Transformation - Gary O’Brien
What is digital?
- total control
- constantly changing
- speed you need to make decisions
- speed you need to get things into market
- speed of change
new & emerging technology
Companies that do this well.
1) customer obsession
from customer perspective
"70% of our customers want a morgage"
> "I don't know anyone who wants a morgage, people want a home"
"sell more morgages" vs "put people in homes"
2) Business Outcome Orientation
align EVERYTHING to that
- org structures
- HR po
- legal & regulatory policies and guidelines
- funding models
optimise everything to maxi delivery of value to customers
"cascades" or "cascading OKR"
0) Leader = sole responsibility to determine the outcome of the organisation
1) assign a single measure to it
2) put a group of people together, that have all the knowledge required to deliver you that outcome
3) they design the work to move the measure
4) they add a measure to that work
and then you do it again
starting with the work, adding a measure to it
piece of work = small piece of outcome
measure = leading indicator of the original measure
3) responsive to market shifts
ability to change
"stoppability" = the ability to pause
- should we keep going?
- are we achieving the outcome?
work in small chunks
- smaller amounts of money
- smaller amounts of time
architecture capable of frequent change
4) a test & learn culture
"introspectiveness" = most important trait of a leader
stand up and say "I don't know"
100% certain that the thing you're gonna do will deliver the outcome
give them the money
in between: hypothesis testing
you have a tested idea
is it scalable?
is it profitable?
You don't know, but have a good idea
commit small amount of money, people, time ; let them find out
5) Strategic use of Information Assets
huge data plain
- make decisions
- add value (value added through data)
- new insight
- better understanding of customer
6) Structures & Governance
get rid of them
You can't operate at this pace, when you over-structure and over-govern
transparency & visibility in org that make decisions obvious
lightweight governance structures that allow
- decisions often
- decisions closest to the work
=> comes from alignment
when everyone knows what they should be doing, decisions become easy
with transparency & visibility, the decisions become obvious
7) Technology @ the code
minimum set of tech understanding that every business executive needs to have
language of tech into boardroom
How does an organisation adopt these?
not everyone needs everything at the max
not everyone needs to be netflix
Digital Fluency Model
How do you adopt digital capabilities as an organisation
Aspirational: where do you want to be?
your unique digital aspiration
sensible default investments you should make to reach this level
eg. platform strategy
How do I do this?
Book: Digital Transformation Game Plan
"What does it take to actually transform the organisation"
1) simplify business model
2) what will stop you
3) minimum set of technology understanding needed as an executive
*) leadership traits