Model: Prioritization - cost of delay vs cost to build
May 1st, 2019
ROI - cost estimates don't matter
![no description for image available](http://images.ctfassets.net/p2rtto0i6kcn/2b7906a5-3d11-48bb-8b86-9f74582c96e1/b7244418124eca14a1c5b5e80dccb87a/screenshot.png)
prioritize based on cost of delay
"how much would we have earned if this was in production"
![no description for image available](http://images.ctfassets.net/p2rtto0i6kcn/72f62474-5848-417d-ba9b-c2e67de9b081/8de100ada3fed8995d0db2d8583c9ea0/screenshot.png)
We're more wrong than not in guessing which features will be valuable
(90% wrong in uncertain/new markets, xx>50% in well known markets)
So what do we do?
![no description for image available](http://images.ctfassets.net/p2rtto0i6kcn/28be183c-7359-4397-97df-fd307b4360cb/cbf343173a718327c8e98d535778d9ce/screenshot.png)
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