(http://fourhourworkweek.com/2011/05/27/the-shortcut-to-the-shortcut-the-4-key-principles-of-the-4-hour-body/)

the smallest changes in behaviour that produce the biggest results

4 Principles

1) Minimum Effective Dose

less that this -> not desired effects

more than thiis -> side effects

2) The extremes inform the mean, not visa-versa

solve extreme use cases, and the average will solve themselves

3) tracking + loss aversion > how-to

tracking

: is a prescription

loss aversion

: failure proof the change

- bets

- public accountability

Rules of behavioral change

make it conscious ("flash diet" and before pics)

make it a game (Drucker* & five sessions)

make it competitive (embrace loss aversion)

make it small and temporary (MED, two weeks)

*Drucker what get's measured gets done

4) Keep improvement relevant

relative

you

!= best in de world