Model: balance consistency and intensity

Metaphor: brushing your teeth

if you stop brushing your teeth

and only go to the dentist once a year

 

What does brushing your teeth for 2 minutes do?

It does nothing.

Unless you do it every single day

Metaphor: gym

you cannot go to the gym for 9 hours and get into shape

 

but if you work out every single day for 20 minutes

you'll absolutely get into shape

 

I just don't know when

companies like intensity because it's easy to measure

too many companies think they can solve a problem with intensity

I challenge them to consider the consistency stuff

(src: Video: The Infinite Game: How to Lead in the 21st Century - Simon Sinek)