https://iversity.org/en/courses/gamification-design-20

Chapter 1: Introduction

1 What is a Game

• artificial experience

• voluntary interaction

• defined rules

• clear objectives

2 Game Thinking vs Gamification

3 Defining the situation: Basics

don't start with gamification

4 Defining the initial situation: hypothesis, goals & Purpose

purpose vs goals

purpose: inspirational

goals:guidelines for tactics

-> smart goals

-> behavioral goals

hypothesis: cause => consequences

TIP: powerful questions

Who's the best -> competition, leader-boards, score

Chapter 2: Setting the scene

1. Boundaries

boundaries:

• pyhisical

• social

• chronological

TIP: Start with small systems with clearly defined boundaries. Test and iterate.

2. Key Elements

key components Book: The Game of Work - Charles Conrad

• goals (info about)

• feedback

• score / progress

• choices

• boundaries

3. Core activities

• come & try

• Bring your friends & share

• perform

-> upgrading learning

bloom's taxonomy - learning in action

Book: Game On: Energize Your businessmen with social media games - Jon Radoff

TIP: John Radoff's list of fun activities -> intrinsic motivation for certain ppl

4. Dynamics

beforehand

1. purpose

2. player -- system core interation

3. skill building process (progression)

4. emotional response

research:

1. Joris Dorman's Machinations

2. Sketching & prototyping

3. data mining

4. wait and see what happens without gamification

5. Gaming & Demographics

< 7j: components perceived as toys

7j: cheat, balance

9j: passion, focus, strategies

13-24j: ??? -> diversification, novelty

> 35j: social interaction

6. An Copens - Gender Differences & Gamification design

sex <-> gender behavior

patriarchal <-> matriarchal culture

app purchase -> female

in-app purchase -> male

socal media: 600% female

female -> collaborative problem solving, include all opinions

male -> direct, straight to solution

fun-spot in brain trigger

male: direct fun

female: mental process, then fun, less often, longer lasting

structure

female: web-like, images

male: linear, focus, fast

top 5 priority for motivation in the workplace for women

1. balance in life

2. feel respected

3. rely on intuition

4. listening to stories

5. empathy

female social interaction -> regulation (friendly in tone)

tips for engaging ladies

1. invite in the process, at multiple intervals

2. have epic meaning, story, show the benefits to their life

3. social aspect! but needs to be managed and friendly in tone

4. word of mouth from friends

7. Redesigning our system

• what can i do

• how can i do it

• how well i'm doing it

• where can i go

• proportioneed, interesting challenges

• trust on my skills

• zero external distraction

Goals: purpose... and feedback