The language of sustainability is the wrong language.

 

Sustainability sounds like a liberal philosophy.

 

I think the word we should be using is resilience.

 

Is our planet resilient?

Are we helping our planet be resilient?

Are our organisations resilient?

If we're relying on limited fossil fuels,

that is not resilient.

climate scientists were bad at marketing

It was never stated as a cause, we could all join in on.

It was sort of a political philosophy

(src: Video: Leadership through Inspiration - Simon Sinek)