Model: The Golden Circle
January 19th, 2021
WHAT - everyone knows
company: products or services
HOW - some know
"differenciating value proposition",
"unique selling proposition"
> I think it's better explained in: Model: Clarity of why, discipline of how, consistency of what
> Yes it's what makes you special.
> But that's not the point
> The point is
> - what are your values & beliefs?
> - How do you want to operate?
> - When are you in your natural best?
> eg. when you are lying, faking and cheating or when you are open, truthful and helping?
WHY - very few can clearly articulate
What is your purpose, cause or belief
Why does your company exist?
Why should anyone care?
(src: Book: Start With Why - Simon Sinek p37)
I think this piece is always pretty badly explained.
Maybe because it's the intro piece, for people new to the concept.
But I find it lacking every time I read it.
And especially the way HOW is explained, just makes me confused...
My sense making:
Everything you DO
looking for a partner to share your life with
creating a family
These are all WHATs.
These should all be expressions of your why.
Maybe some were started, out of balance with your why.
When out of balance, they will make your life 'fine' at best, and 'miserable' or 'unliveable' at worst.
Probably, most were made without being conscious with your WHY.
But your gut feeling knows your WHY (and HOWs).
It simply does not know how to articulate it clearly.
The way you do things,
when you're at your natural best.
Not just the way you do things.
You can do things out of balance with your why.
But when you're at your natural best.
That's your HOW.
It's a collection of values and beliefs.
When someone's behaviour makes you
feel like that person "just doesn't get it"
feel angry (Model: Anger is a protector)
feel hate (though Model: Hate is a mirror, so it may just be that)
maybe, it goes against one of your HOWs.
HOW is about values and beliefs
Someone who "just doesn't get you" or whom you distrust instinctively, probably has (enough) different values and beliefs.
WHY is who you are, your upbringing.
WHY is what you're supposed to be doing with your life
Vision is a world you're working towards
In the Golden Circle model, WHY == Vision.
There is a distinction between the terms (Model: Why vs Vision).
But in this model, both are within the WHY section.
The distinction is more useful when you're trying to find & articulate your WHY and your Vision.
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