Model: business strategy

August 29th, 2022


defines the value the customer will experience


an organization can either focus on differentiation or cost



anything that a customer considers valuable

eg. better experience, better quality, faster service, more choice



sacrifice in terms of

- money

- time

- energy

that the customer must make to satisfy their need


Model: business strategy vs operations strategy

(src: Book: This is LEAN - Niklas Modig & Par Ahlstrom)