simple: eg callcenter

complicated: eg payroll, taxes

complex: advertising, day trading, recommendation engines, should I loan you money

) orgs good at complicated, are bad at complex

) the complicated problems have been solved already

) the money is in complex these days

) usually, you don't know which problem you are solving

you need to see how they behave

) people have a prejudice

Trump sees everything as simple and solves them that way

Fred George likes complex

(src: Video: How to enable organizations to go faster - Fred George)