Well, you see.

I see myself as someone who <why>.

And so it's very important for me to surround myself

with all the people and the products and the brands

to prove to the outside world who I am.

 

Because I am using these things to tell people who I am.

In an attempt to attract people who believe what I believe.

So that I can start to form strong bonds of trust.

Because my own survival depends on it.

(src: Video: Start With Why - Simon Sinek)