Kindness: treat people well, always

This matches with goodness fromGood vs Just

Reciprocity: treat people as they treat you

This matches with justice fromGood vs Just

Boy scout's rule+ Reciprocity: treat people (a bit) better than they treat you

Golden Rule: treat people like you wish to be treated

(Golden Rule)2: treat people like they want to be treated.

Because you want to be treated like you want to be treated. You don't want to be treated like they want to be treated.