Model: what, how, why

December 22nd, 2020


Everyone knows what we do.

I can tell you what I do.

You can tell me what you do.


Some of us know how we do it

The things that make us stand out

or distinguish us from our competition.


But very few people can clearly articulate

why they do what they do.

That purpose, cause or belief that underlies our work

when we are passionate.


(src: Video: Simon Sinek on leadership, and finding your calling)