Book: The Tipping Point - Malcolm Gladwell

December 22nd, 2014

Model: 3 characteristics


Little changes can have big effects

Change happens not gradually but at one dramatic moment (=Tipping Point)


Abandon the expectations about proportional change


Model: 3 agents of change

The law of the few (exceptional people)

The stickiness factor

The power of context


Model: 3 types of people impact the tipping point massively

Connector (people specialist) 'social glue'

Maven "one who accumulates knowledge" (information specialist) 'databank'

Salesmen (persuasion specialist)