https://iversity.org/en/courses/gamification-design-20

Chapter 1: Introduction 1 What is a Game

  • artificial experience
  • voluntary interaction
  • defined rules
  • clear objectives

2 Game Thinking vs Gamification

3 Defining the situation: Basics don’t start with gamification

4 Defining the initial situation: hypothesis, goals & Purpose purpose vs goals purpose: inspirational

goals:guidelines for tactics -> smart goals -> behavioral goals

hypothesis: cause => consequences

TIP: powerful questions Who’s the best -> competition, leader-boards, score

Chapter 2: Setting the scene 1. Boundaries boundaries:

  • pyhisical
  • social
  • chronological

TIP: Start with small systems with clearly defined boundaries. Test and iterate.

2. Key Elements key components Book: The Game of Work - Charles Conrad

  • goals (info about)
  • feedback
  • score / progress
  • choices
  • boundaries

3. Core activities

  • come & try
  • Bring your friends & share
  • perform

-> upgrading learning bloom’s taxonomy - learning in action Book: Game On: Energize Your businessmen with social media games - Jon Radoff TIP: John Radoff’s list of fun activities -> intrinsic motivation for certain ppl

4. Dynamics beforehand

  1. purpose
  2. player – system core interation
  3. skill building process (progression)
  4. emotional response

research:

  1. Joris Dorman’s Machinations
  2. Sketching & prototyping
  3. data mining
  4. wait and see what happens without gamification

5. Gaming & Demographics < 7j: components perceived as toys 7j: cheat, balance 9j: passion, focus, strategies 13-24j: ??? -> diversification, novelty > 35j: social interaction

6. An Copens - Gender Differences & Gamification design sex <-> gender behavior patriarchal <-> matriarchal culture

app purchase -> female in-app purchase -> male

socal media: 600% female female -> collaborative problem solving, include all opinions male -> direct, straight to solution

fun-spot in brain trigger male: direct fun female: mental process, then fun, less often, longer lasting

structure female: web-like, images male: linear, focus, fast

top 5 priority for motivation in the workplace for women

  1. balance in life
  2. feel respected
  3. rely on intuition
  4. listening to stories
  5. empathy

female social interaction -> regulation (friendly in tone)

tips for engaging ladies

  1. invite in the process, at multiple intervals
  2. have epic meaning, story, show the benefits to their life
  3. social aspect! but needs to be managed and friendly in tone
  4. word of mouth from friends

7. Redesigning our system

  • what can i do
  • how can i do it
  • how well i’m doing it
  • where can i go
  • proportioneed, interesting challenges
  • trust on my skills
  • zero external distraction

Goals: purpose… and feedback