Distinction: Secondary vs indirect needs Model: direct vs indirect needs

  • Exist in their own right
  • Fulfilling them creates value
  • Eg. Being treated with respect

Model: primary vs secondary needs

  • Exist because of bad flow efficiency
  • Solving flow-efficiency makes the need never appear
  • Fulfilling seems to create value, but objectively that activity is waste
  • Eg. wanting a status update after waiting for a long time

(src: Book: This is LEAN - Niklas Modig & Par Ahlstrom)