Explore Expand Extract
Explore: This is in a startup phase You don’t know if anyone would use your product You want to run a lot of experiments as quick as possible. Focus: speed of experiments, time between idea and “is anyone interested”
Expand: solve bottlenecks This is where you try to scale up your offering. But there are bottlenecks blocking you from doing that. Solving this bottleneck (just enough so that it is not the bottleneck anymore) is the most important thing to do.
Extract: efficiency (cost effective) After scaling rapidly, this is where you’re going to be for the next 10 years. Will you be able to be consistently profitable?
(src: Video: 3x Explore, Expand, Extract - Kent Beck)