Model: balance consistency and intensity Metaphor: brushing your teeth
if you stop brushing your teeth
and only go to the dentist once a year
What does brushing your teeth for 2 minutes do?
It does nothing.
Unless you do it every single day
Metaphor: gym
you cannot go to the gym for 9 hours and get into shape
but if you work out every single day for 20 minutes
you'll absolutely get into shape
I just don't know when
companies like intensity because it’s easy to measure
too many companies think they can solve a problem with intensity I challenge them to consider the consistency stuff
(src: Video: The Infinite Game: How to Lead in the 21st Century - Simon Sinek)