- Clarity of WHY
- Discipline of HOW
- Consistency of WHAT
(1) Clarity of WHY
You have to know WHY you do WHAT you do.
Quote: people don’t buy what you do So
- know your why
- communicate it clearly
(2) Discipline of HOW
HOWs are your values or principles that guide HOW to bring your cause to life.
Having the discipline to hold
the organisation
and all it's employees
accountable to those guiding principles
enhances an organisation's ability
to work to it's natural strengths.
examples:
- “always do the right thing”
- “look at the problem from a different angle”
(3) Consistency of WHAT
Everything you say and everything you do has to prove what you believe.
- products
- services
- marketing
- PR
- culture
- whom you hire
Authenticity = Consistency of WHAT
It means that everything you say and everything you do
you actually believe
If a company does well enough Quote: brands become symbols of who we are
Because Apple is
so clear about what they believe,
so disciplined in how they do it
and so consistent in what they do.
That symbol now serves as a representation of who I believe I am.
And if I surround myself with enough of these symbols.
And if I'm consistent enough, you'll know something about me.
because Model: people express who they are with symbols
(src: Book: Start With Why - Simon Sinek p65 )