simple: eg callcenter complicated: eg payroll, taxes complex: advertising, day trading, recommendation engines, should I loan you money
) orgs good at complicated, are bad at complex
) the complicated problems have been solved already
) the money is in complex these days
) usually, you don’t know which problem you are solving you need to see how they behave
) people have a prejudice Trump sees everything as simple and solves them that way Fred George likes complex
(src: Video: How to enable organizations to go faster - Fred George)