static goal
- definite goal
- measure before and after
- “done” when the goal is reached
question:
What have we done during this project?
dynamic goal
flow efficiency always continues to improve over time
question:
How do we ensure we learn something new every day?
the goal is not the vertical axis
the goal is the upswing of the curve
(src: Book: This is LEAN - Niklas Modig & Par Ahlstrom)