Quote: brands become symbols of who we are

Because Apple is
so clear about what they believe,
so disciplined in how they do it
and so consistent in what they do.

That symbol now serves as a representation of who I believe I am.
And if I surround myself with enough of these symbols.
And if I'm consistent enough, you'll know something about me.

(src: Video: Start With Why - Simon Sinek)

Backlinks

• Model: Clarity of why, discipline of how, consistency of what
• Model: people express who they are with symbols