Well, you see.
I see myself as someone who <why>.
And so it's very important for me to surround myself
with all the people and the products and the brands
to prove to the outside world who I am.
Because I am using these things to tell people who I am.
In an attempt to attract people who believe what I believe.
So that I can start to form strong bonds of trust.
Because my own survival depends on it.
(src: Video: Start With Why - Simon Sinek)