Digital Fluency: Connecting the Dots of Digital Transformation - Gary O’Brien (https://www.youtube.com/watch?v=8VLyofZVdlk)
What is digital?
customer expectation:
- high
- realtime
- anytime
- consistent
- total control
- constantly changing
speed:
- speed you need to make decisions
- speed you need to get things into market
- speed of change
new & emerging technology
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Companies that do this well. Same characteristics
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customer obsession from customer perspective “70% of our customers want a morgage” > “I don’t know anyone who wants a morgage, people want a home” “sell more morgages” vs “put people in homes”
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Business Outcome Orientation align EVERYTHING to that - org structures - HR po - legal & regulatory policies and guidelines - funding models
optimise everything to maxi delivery of value to customers - volume - frequency
“cascades” or “cascading OKR” 0) Leader = sole responsibility to determine the outcome of the organisation
- assign a single measure to it
- put a group of people together, that have all the knowledge required to deliver you that outcome
- they design the work to move the measure
- they add a measure to that work repeat and then you do it again
starting with the work, adding a measure to it
piece of work = small piece of outcome measure = leading indicator of the original measure
- responsive to market shifts ability to change “stoppability” = the ability to pause - should we keep going? - are we achieving the outcome?
work in small chunks smaller decisions commit - smaller amounts of money - smaller amounts of time architecture capable of frequent change
- a test & learn culture “introspectiveness” = most important trait of a leader stand up and say “I don’t know”
scale: 100% certain that the thing you’re gonna do will deliver the outcome give them the money … in between: hypothesis testing you have a tested idea is it scalable? is it profitable? … You don’t know, but have a good idea commit small amount of money, people, time ; let them find out
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Strategic use of Information Assets huge data plain - make decisions - add value (value added through data) - new insight - better understanding of customer
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Structures & Governance get rid of them You can’t operate at this pace, when you over-structure and over-govern transparency & visibility in org that make decisions obvious lightweight governance structures that allow - decisions often - decisions closest to the work => comes from alignment when everyone knows what they should be doing, decisions become easy with transparency & visibility, the decisions become obvious
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Technology @ the code minimum set of tech understanding that every business executive needs to have language of tech into boardroom
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How does an organisation adopt these? not everyone needs everything at the max not everyone needs to be netflix
Digital Fluency Model
How do you adopt digital capabilities as an organisation
Aspirational: where do you want to be?
your unique digital aspiration
sensible default investments you should make to reach this level
eg. platform strategy
How do I do this?
What’s next?
Book: Digital Transformation Game Plan
“What does it take to actually transform the organisation”
- simplify business model
- what will stop you
- minimum set of technology understanding needed as an executive *) leadership traits