the smallest changes in behaviour that produce the biggest results
4 Principles 1) Minimum Effective Dose less that this -> not desired effects more than thiis -> side effects
2) The extremes inform the mean, not visa-versa solve extreme use cases, and the average will solve themselves
3) tracking + loss aversion > how-to tracking: is a prescription loss aversion: failure proof the change - bets - public accountability
Rules of behavioral change make it conscious (“flash diet” and before pics) make it a game (Drucker* & five sessions) make it competitive (embrace loss aversion) make it small and temporary (MED, two weeks)
*Drucker what get’s measured gets done
4) Keep improvement relevant relative you != best in de world