Quote: brands become symbols of who we are

January 19th, 2021


Because Apple is

so clear about what they believe,

so disciplined in how they do it

and so consistent in what they do.


That symbol now serves as a representation of who I believe I am.

And if I surround myself with enough of these symbols.

And if I'm consistent enough, you'll know something about me.


(src: Video: Start With Why - Simon Sinek)