Video: Digital Fluency: Connecting the Dots of…
Digital Fluency: Connecting the Dots of Digital Transformation - Gary O’Brien (https://www.youtube.com/watch?v=8VLyofZVdlk) What is digital? customer expectation: - high - realtime - anytime - consistent - total control - constantly changing speed: - speed you need to make decisions - speed you need to get things into market - speed of change new & emerging technology -– Companies that do this well. Same characteristics customer obsession from customer perspective “70% of our customers want a morgage” > “I don’t know anyone who wants a morgage, people want a home” “sell more morgages” vs “put people in homes”...