Model

tests must clearly express required functionality (src: Video_ Structure and Interpretation of Test Cases - Kevlin Henney)

Only One Level Of Indentation Per Method Don’t Use The ELSE Keyword Wrap All Primitives And Strings First Class Collections One Dot Per Line Don’t Abbreviate Keep All Entities Small 10 files/package 50 lines/class 5 lines/method 2 arguments/method No Classes With More Than Two Instance Variables No Getters/Setters/Properties sources Article_ Object Calisthenics - William Durand Book_ Agile Technical Practices Distilled - Pedro, Marco, Alessandro

Model: balance consistency and intensity Metaphor: brushing your teeth if you stop brushing your teeth and only go to the dentist once a year What does brushing your teeth for 2 minutes do? It does nothing. Unless you do it every single day Metaphor: gym you cannot go to the gym for 9 hours and get into shape but if you work out every single day for 20 minutes you'll absolutely get into shape I just don't know when companies like intensity because it’s easy to measure...

we don't have to put pressure on ourselves to be visionary there is a very small handful of people in our population who are visionary eg. Steve Jobs, Richard Branson We don't have to have a vision, we have to find a vision If there is someone else's vision that gives us goosebumps If there is someone else's vision that we say "that's the world I want to live in" Martin Luther's "I have a dream" If you want to live in that world, choose his And devote your life and devote your career to helping build that vision in some way shape or form, even if it's only small steps

Bob Chapman everyone is someone’s son and daughter every time they make a decision: I’m responsible for someone’s son and someone’s daughter (ref: Book_ Leaders eat last - Simon Sinek) (src: Video_ The Infinite Game_ How to Lead in the 21st Century - Simon Sinek)

fundamentally, scale breaks things family < 25 organisations can be like a family and then they hit about 25 people and it starts to get really complicated now you need structure and hierarchy plus you're not all friends anymore ?? < 150 you can still all know everybody's name you can still refer to people you'll max out at about 150 and then it get's really complicated Quote_ humans aren’t made for scale...

happiness comes when you win the game you get an A on our exam your number comes up in the lottery and then it goes away joy is something more underlying The things that you will do, you will not necessarily enjoy. but the question is, do you have a sense that they are a part of something bigger? That's where the value and the joy comes from you don't get to like every day but you do get to love every day you don't like your children every day but you love your children every day we've created this unrealistic expectation that every day at work has to be amazing like every day of your relationship has to be amazing and every day in your friendship has to be amazing it's an unfair standard to put on a human being it's an unfair standard to put on an organisation Don't seek happiness happiness will happen here and there Seek joy and that comes from - relationships - belonging - cause (src: [[video-the-infinite-game-how-to-lead-in-the-21st-century-simon-sinek....

the total sales of *all* the lowest selling obscure items would equal or in some cases exceed the sales of the few best selling items (src: Article_ 1000 true fans - Kevin Kelly)

Everyone knows what we do. I can tell you what I do. You can tell me what you do. Some of us know how we do it The things that make us stand out or distinguish us from our competition. But very few people can clearly articulate why they do what they do. That purpose, cause or belief that underlies our work when we are passionate. (src: Video_ Simon Sinek on leadership, and finding your calling)

The why comes from the past it's who you are it's why the organisation was founded it's who you are as a human being it's the thing that drives you it is immutable it will never change, no matter what happens in your life it comes from looking backwards a just cause comes from looking forwards it is an unrealised future that if your why were to be brought to life in the most magical of ways the world that would exist, would be this world it is the dream it is the fantasy we call it vision because we can see it so you have to be able to articulate what this world looks like in terms so clear that other people go "I can see it!...