P/Simon-Sinek

Humans can only manage about 150 relationships Even online (src: Video_ Start With Why - Simon Sinek) inner circle 3-5 very close friends or family members sympathy group 7-10 close friends who care about each other’s fate hunting group 30-50 collegues who care about each other’s fate-how much it takes to achieve a goal clan 100-150 people who maintain stable inter-personal relationships-everybody knows eachother-peer pressure works tribe 500-2500 people who speak the same language or dialect (src: [[video-the-scaling-dilemma-mary-poppendieck....

Model: 3 degrees of certainty I think this is the right decision The decision feels right I know it’s right (src: Book_ Start With Why - Simon Sinek p78 )

Clarity of WHY Discipline of HOW Consistency of WHAT (1) Clarity of WHY You have to know WHY you do WHAT you do. Quote_ people don’t buy what you do So know your why communicate it clearly (2) Discipline of HOW HOWs are your values or principles that guide HOW to bring your cause to life. Having the discipline to hold the organisation and all it's employees accountable to those guiding principles enhances an organisation's ability to work to it's natural strengths....

Well, I see myself as someone who <why>, and it's important for me to surround myself with the people, products and brands that prove to the outside world who I believe I am. Biologically that's what happened. (src: Book_ Start With Why - Simon Sinek p63 ) Quote_ prove to the outside world who I am Well, you see. I see myself as someone who <why>. And so it's very important for me to surround myself with all the people and the products and the brands to prove to the outside world who I am....

WHAT - everyone knows company: products or services person: job HOW - some know “differenciating value proposition”, “proprietary process”, “unique selling proposition” > I think it’s better explained in: Model_ Clarity of why, discipline of how, consistency of what > Yes it’s what makes you special. > But that’s not the point > The point is > - what are your values & beliefs? > - How do you want to operate?...

Because Apple is so clear about what they believe, so disciplined in how they do it and so consistent in what they do. That symbol now serves as a representation of who I believe I am. And if I surround myself with enough of these symbols. And if I'm consistent enough, you'll know something about me. (src: Video_ Start With Why - Simon Sinek)

Quote: cultures come together around a common set of values and belief Cultures are groups of people who come together around a common set of values and beliefs. (src: Book_ Start With Why - Simon Sinek p88 )

People don't buy what you do, they buy why you do it. (src: Book_ Start With Why - Simon Sinek)

Well, you see. I see myself as someone who <why>. And so it's very important for me to surround myself with all the people and the products and the brands to prove to the outside world who I am. Because I am using these things to tell people who I am. In an attempt to attract people who believe what I believe. So that I can start to form strong bonds of trust....

Trust begins to emerge when we have a sense that another person or organisation is driven by things other than their own self-gain. (src: Book_ Start With Why - Simon Sinek p84 )