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A why is fully formed by the time we are in our late teens, and it does not change for the rest of our lives... (continued 29:14) (src: Video_ Simon Sinek in conversation with Reggie Yates)

Non-profit is a bad term non-profit is a tax delineation nobody wants to be defined by what they aren't it makes money a dirty thing you need money to sustain money is fuel Charity is a terrible word as well as if we're doing things for free I think they should call themselves for-impact organisations You better be profitable, but you define profit differently If your objective is to rescue kittens from trees Then you better be rescuing more kittens from trees this month than you were last month, that is profit the money is the fuel the profit is defined by whatever your cause is (src: [[video-leadership-through-inspiration-simon-sinek....

The language of sustainability is the wrong language. Sustainability sounds like a liberal philosophy. I think the word we should be using is resilience. Is our planet resilient? Are we helping our planet be resilient? Are our organisations resilient? If we're relying on limited fossil fuels, that is not resilient. climate scientists were bad at marketing It was never stated as a cause, we could all join in on. It was sort of a political philosophy (src: [[video-leadership-through-inspiration-simon-sinek....

You should know the answer to: What are you willing to die for? What are you willing to get fired for? What are you willing to fail for? What are you willing to be humiliated for? Great leaders can answer that question. And if the answer is “nothing” that is a problem. (src: Video_ Leadership through Inspiration - Simon Sinek)

at the beginning of covid, I called a friend and asked: How to compartmentalise emotions? I knew we were dealing with trauma, and I wanted to be mission focussed. Soldier replied: You can't compartmentalise emotions, not for a length of time. You can do it for a short period of time in battle. But you're gonna deal with it at some point. You're dealing with trauma, there is no avoiding trauma....

https://www.youtube.com/watch?v=zMER8OoDZ-o (0:45) Model_ You can’t compartmentalise emotions at the beginning of covid, I called a friend and asked: How to compartmentalise emotions? I knew we were dealing with trauma, and I wanted to be mission focussed. Soldier replied: You can't compartmentalise emotions, not for a length of time. You can do it for a short period of time in battle. But you're gonna deal with it at some point. You're dealing with trauma, there is no avoiding trauma....

https://m.youtube.com/watch?v=VUPTh7izX8k&t=859s Simon Sinek at The Aspen Institute Interviewed by Arthur Brooks Model_ What are you willing to die for_ (17:00) Question: How to apply Model_ finite vs infinite games to Social Enterprise (non-profits)? (43:05) Model_ non-profit vs for-impact Question: How to apply Model_ finite vs infinite games to climate change? (45:55) Model_ resilient instead of sustainable

https://www.youtube.com/watch?v=_ty_wLlOoyM Do millenials know what their why is? (29:14) Why needs focus “have an impact” is too broad What is your why and has it changed? (30:26) Why inspire the people to do what inspires them, so together we can change our world Vision vast majority of the people wake up every single morning, inspired to go to work, feel safe when they're there and return home fulfilled at the end of the day [[model-a-why-is-fully-formed-by-the-late-teens....

Model_ the three ways Model_ 4 types of work

(src: Book_ The Phoenix Project)