Model: Prioritization - cost of delay vs cost to build
ROI - cost estimates don’t matter prioritize based on cost of delay “how much would we have earned if this was in production” We’re more wrong than not in guessing which features will be valuable (90% wrong in uncertain/new markets, xx>50% in well known markets) So what do we do? (src: Video_ Why Scaling Agile Doesn’t Work - Jez Humble)