Start-With-Why

The why comes from the past it's who you are it's why the organisation was founded it's who you are as a human being it's the thing that drives you it is immutable it will never change, no matter what happens in your life it comes from looking backwards a just cause comes from looking forwards it is an unrealised future that if your why were to be brought to life in the most magical of ways the world that would exist, would be this world it is the dream it is the fantasy we call it vision because we can see it so you have to be able to articulate what this world looks like in terms so clear that other people go "I can see it!...

When you do it well, it becomes personal Quote_ work hard for themselves Quote_ win for themselves Quote_ when people take personal risk Quote_ cultures form around common values and beliefs Quote_ we form trust when we share values and beliefs Quote_ trust emerges when not driven by self-interest Model_ 3 degrees of certainty Model_ Clarity of why, discipline of how, consistency of what Model_ people show who they are with symbols...